Apollo.io vs Clay
Two of the most-asked-about agents in the sales space. Here's how they actually stack up.
Apollo.io
Sales intelligence and engagement platform with 275M+ contacts and AI-powered prospecting
Free + $59/mo
Read full review →Clay
Sales data enrichment and outbound automation connecting 75+ data providers with AI
From $149/mo
Read full review →Side-by-side comparison
| Apollo.io | Clay | |
|---|---|---|
| Tagline | Sales intelligence and engagement platform with 275M+ contacts and AI-powered prospecting | Sales data enrichment and outbound automation connecting 75+ data providers with AI |
| Pricing | Free + $59/mo | From $149/mo |
| Categories | sales, data-enrichment, sales-engagement | sales, data-enrichment, outbound |
| Made by | Apollo.io | Clay |
| Launched | 2015 | 2017 |
| Platforms | Web, Chrome Extension | Web |
| Status | active | active |
Apollo.io highlights
- + 275M+ B2B contact records with email, phone, LinkedIn, and firmographic data across 65M+ companies
- + Apollo AI for AI-powered prospect research, email writing, and personalization added in 2024
- + Email sequencing with automated follow-up cadences, A/B testing on subject lines and copy, and timing optimization
- + Chrome extension for LinkedIn prospecting and contact enrichment directly from prospect profiles
- + Intent data to identify companies showing in-market signals based on web behavior and research activity
Clay highlights
- + Waterfall enrichment across 75+ data providers to maximize contact data coverage and fill-rate without paying for multiple separate subscriptions
- + AI research agent (Claygent) that searches the web, reads company pages, and extracts specific information to personalize outreach at scale
- + Table-based workflow builder for building enrichment and outreach pipelines without writing code
- + Native integrations with Salesforce, HubSpot, Outreach, Salesloft, and Apollo to push enriched data directly into existing sales tools
- + LinkedIn data enrichment and automated prospect discovery based on job title, company, and signal-based criteria
Frequently Asked Questions
Which is better, Apollo.io or Clay?
Neither is universally better. Apollo.io (Free + $59/mo) leans into sales, while Clay (From $149/mo) is closer to sales. Pick based on which workflow you actually do every day.
What is the price difference between Apollo.io and Clay?
Apollo.io is free + $59/mo. Clay is from $149/mo. See the pricing row in the comparison table.
Can I use Apollo.io and Clay together?
In most cases, yes. They serve overlapping but distinct needs, so running them side by side is common until you decide which fits your workflow.