11x vs Clay
Two of the most-asked-about agents in the sales space. Here's how they actually stack up.
11x
AI SDR platform with Alice for outbound prospecting and Jordan for voice sales
From $1500/mo
Read full review →Clay
Sales data enrichment and outbound automation connecting 75+ data providers with AI
From $149/mo
Read full review →Side-by-side comparison
| 11x | Clay | |
|---|---|---|
| Tagline | AI SDR platform with Alice for outbound prospecting and Jordan for voice sales | Sales data enrichment and outbound automation connecting 75+ data providers with AI |
| Pricing | From $1500/mo | From $149/mo |
| Categories | sales, ai-sdr, outbound | sales, data-enrichment, outbound |
| Made by | 11x | Clay |
| Launched | 2022 | 2017 |
| Platforms | Web | Web |
| Status | active | active |
11x highlights
- + Alice AI SDR: autonomous outbound prospecting agent that researches leads, writes personalized emails, and manages multi-step sequences without human involvement
- + Jordan AI voice agent: handles inbound and outbound sales calls with natural conversation, qualifies leads, and books meetings directly into rep calendars
- + Real-time prospect research pulling from web data, LinkedIn, and company signals to personalize outreach at scale
- + CRM sync with Salesforce and HubSpot to log all activity, update contact records, and track sequence performance automatically
- + Multi-channel outreach coordination across email, LinkedIn, and phone without needing manual handoffs between channels
Clay highlights
- + Waterfall enrichment across 75+ data providers to maximize contact data coverage and fill-rate without paying for multiple separate subscriptions
- + AI research agent (Claygent) that searches the web, reads company pages, and extracts specific information to personalize outreach at scale
- + Table-based workflow builder for building enrichment and outreach pipelines without writing code
- + Native integrations with Salesforce, HubSpot, Outreach, Salesloft, and Apollo to push enriched data directly into existing sales tools
- + LinkedIn data enrichment and automated prospect discovery based on job title, company, and signal-based criteria
Frequently Asked Questions
Which is better, 11x or Clay?
Neither is universally better. 11x (From $1500/mo) leans into sales, while Clay (From $149/mo) is closer to sales. Pick based on which workflow you actually do every day.
What is the price difference between 11x and Clay?
11x is from $1500/mo. Clay is from $149/mo. See the pricing row in the comparison table.
Can I use 11x and Clay together?
In most cases, yes. They serve overlapping but distinct needs, so running them side by side is common until you decide which fits your workflow.